Haier showcases its brand leadership at CMESS2023|海爾亮相新加坡機電展

On March 22, China's Machinery & Electronics Show in Singapore (CMESS 2023) officially kicked off at the Sands Expo and Convention Centre in Singapore, with over 130 enterprises appearing at the exhibition. The event attracted nearly 6,000 visitors from ASEAN and RCEP regions to visit and meet.

At CMESS 2023, Casarte and Haier brand both exhibited leading deluxe suites and products. 

As attendees strolled into Haier's exhibition area, their eyes were immediately drawn to the 959 series washing machine. Equipped with a 525mm diameter drum—the widest under the current standard washing machine size—the washing machine is designed to comfortably meet the needs of Southeast Asian users who need to wash large items.

In the adjacent Casarte exhibition area, the Casarte Light year Series 500 refrigerator is equipped with state-of-the-art MSA Controlled Oxygen Freshness Technology, which delivers a cellular-level freshness effect that conveniently addresses the problem of ingredients losing their taste and nutritional value over time.

At the exhibition, Haier and Casarte also displayed immersive smart scenarioses such as a smart living room, smart kitchen, and smart cloakroom, bringing visitors an immersive interactive experience and attracting visitors to stop and experience them.

After experiencing the smart cloakroom, a visitor remarked, "It looks like a small cloakroom, but I love how it offers more than just wash and dry functions. It also helps me match clothes based on my ideas. This makes life so much more convenient!"

Haier Smart Home's presence at CMESS 2023 highlights its successful expansion into the Southeast Asian market and serves as a critical milestone in its accelerated global strategy.

In 2022, the Southeast Asian home appliance market experienced significant pressure. Despite this, Haier Smart Home achieved 12% growth, which is two times faster than the industry average. This includes double-digit growth in Vietnam, Malaysia, Indonesia, and the Philippines.

Over the past 20 years, Haier Smart Home has adhered to the global brand building strategy and continued to lead the market. As a result of evolving consumer trends, the market is demanding higher quality, better intelligence, and more personalization from home appliances.

Through its participation in CMESS 2023, Haier Smart Home continues to showcase its leadership in the production of sophisticated products, further accelerating the globalization of smart scenarioses that are fully designed to meet people's needs.

3月22日，2023年國際產(chan) 業(ye) 合作大會(hui) （新加坡）暨中國機電產(chan) 品品牌展覽會(hui) 在新加坡濱海灣金沙會(hui) 展中心正式拉開帷幕。130餘(yu) 家企業(ye) 亮相展會(hui) ，吸引了近6000名客商前來觀展、洽談。

在本次新加坡機電展上，海爾智家旗下高端品牌卡薩帝和海爾分別展出了引領性的高端套係和產(chan) 品。

海爾展區中的959係列洗衣機搭載了直徑為(wei) 525mm的滾筒，是目前標準洗衣機尺寸下的最大筒徑，可以有效滿足東(dong) 南亞(ya) 用戶大件物品洗滌的需求。

在旁邊的卡薩帝展區，卡薩帝光年係列500冰箱搭載了MSA控氧保鮮科技，可以有效解決(jue) 食材存儲(chu) 久了影響口感、營養(yang) 的問題。

同時，兩(liang) 大品牌都展出了智慧客廳、智慧廚房、智慧衣帽間等多個(ge) 智慧場景，為(wei) 用戶打造了一站式的智慧生活解決(jue) 方案，吸引了參觀者紛紛駐足體(ti) 驗。

一名參觀者在體(ti) 驗智慧衣帽間場景後說道：“看似小小的衣帽間，不僅(jin) 能洗衣服、烘幹衣服，還能根據我的想法為(wei) 我搭配衣服，真是太方便了！” 

海爾智家亮相本次新加坡機電展，是其深耕東(dong) 南亞(ya) 市場的一次成果展示，也是海爾智家全球化戰略再提速的重要表現。過去的2022年，東(dong) 南亞(ya) 家電市場整體(ti) 承壓，海爾智家卻實現了12%的逆勢增長，其中在越南、馬來西亞(ya) 、印度尼西亞(ya) 、菲律賓均實現兩(liang) 位數增長，倍速於(yu) 行業(ye) 。

出海20多年裏，海爾智家堅持全球化創牌，持續引領市場。如今，隨著高品質、智能化和個(ge) 性化定製成為(wei) 一種新的消費趨勢，市場也對家電產(chan) 品提出了更高要求。借助本次新加坡機電展，海爾智家彰顯了其高端產(chan) 品的持續引領，也將進一步加速智慧場景的全球化落地。