CCCME News
ZTE to launch Windows phones system handset
ZTE Corp, the world's fourth-largest mobiles phones manufacturer, has become the first Chinese supplier to launch a Windows phones handset in China.
The company, with targets to sell more than 30 million smartphoness this year, expects its devices running on Microsoft's Windows phones operating system to account for about 10 percent of its total business this year, ZTE Executive Vice-President He Shiyou said on Friday.
"The market share of androids-based phoness has almost hit its peak, while the Windows devices have been gaining momentum since the fourth quarter of last year," he said, adding the move is part of ZTE's overall plan to diversify its product portfolio.
The ZTE V965W, which debuted in the United Kingdom as "ZTE Tania" in February this year, hits the Chinese market this month, but the company is yet to reveal prices.
The 4.3-inch handset is based on the Windows phones 7.5 operating system and has a 1.4 GHz processor.
ZTE is a massive player in the market. It sold 19.5 million mobiles phoness in the first quarter of this year, taking 4.8 percent of the global market, making it the world's fourth-biggest mobiles maker.
Since Windows phones 7.5, the latest version of Windows phones operating system, was introduced in China on March 21, six handsets (including ZTE V965W) based on the system have been launched in China.Besides ZTE, HTC Corp and Nokia Corp have already cooperated with Microsoft to release Windows handsets in the country.
"The Windows devices have been given a warm welcome in the Chinese market since March," added Tommy Wen, vice-president of Microsoft China Co Ltd, at the same launch on Friday.
And he expects more mobiles phones brands, including Samsung, to provide Chinese users with Windows phones handsets in the second half of this year.
Microsoft is currently discussing the possibility of creating an alliance with the world's biggest WCDMA network operator, China Unicom (Hong Kong) Ltd, to collectively promote Windows phones devices, Wen said.
Industry figures show there were around 85,000 applications for Windows phones devices by April, 5,000 of which were available in Chinese.
In comparison, there were 550,000 applications for Apple Inc's iphonesss by February, and around 400,000 for androids-based handsets in the same period.
A recent report by International Data Corp predicts Windows phones will pass Apple's ioses' smartphones market share by 2016 to become the second most-used mobiles operating system, behind Google Inc's androids.
The report added that Windows phones growth will be boosted by Nokia's strength in emerging markets, and give Windows phones a 19.2 percent share of the market by 2016, while Apple's ioses' share is expected to drop to 19 percent.
RECENT NEWS
-
Seminar on Carbon Footprint & Carbon Footprint Efficiency Ratio of Air Conditioner Exports Held in Beijing
2025-01-15 -
CCCME Vice President Shi Yonghong Attends and Addresses “The Second Corporate Compliance Summit” by Lenovo
2025-01-15 -
CCCME President Zhang Yujing Meets with President of SingCham Ong Tze Guan
2025-01-13 -
Symposium on PV Industry High-quality Outward Trade Development Successfully Held in Beijing
2025-01-10 -
The National Standard “Technical Measures to Trade—Vocabulary” Co-authored by CCCME Officially Released
2024-12-28